Fossil
PC World Currys
Incorporating an alarmed security system, tablet screens and high value goods, we took this sketch concept idea to a batch production rollout with inhouse merchandising.
When
2018
Process
Sketch to batch production
Quantity
160+ units
Project overview
The brief
Fossil required a design to showcase premium smart watch brands whilst incorporating strict security measures to prevent theft. Keeping the display interactive for shoppers with rolling video product content. We were thrilled to be of assistance with our experience in the electronics and watches/jewellery sectors.
The process
Round the table discussion and pencil sketching to get some initial ideas and thoughts down for a display to suit the visual merchandising requirements. We worked with a trusted designer, we used the final design to produce technical drawings for batch manufacture.
The merchandising
From a security aspect, the watches for clients to interact with, are secured with an alarmed system which needed to be fitted by hand. Working alongside a team from Fossil, an Antone team assisted with the merchandising of all units before they were packaged.
The batch
After rigorous testing at PC World Head office, the final result was a slick unit with full flexibility to change product, graphics and branding. Following an initial batch of 44 units, we were asked to manufacture, merchandise and package a batch of 120 units.
Up next
Explore further into our work to learn more about our process and how we can assist you.
