Goldsmiths

New Concept Development

Exciting seven months of development, prototyping, technical drawing and manufacture to launch the new store concept.

DURATION

7 months process

PROCESS

Development to installation

LOCATION

22 stores

Project overview

The brief

Working closely with the Watches of Switzerland Group and a design agency to fulfil merchandising requirements, keeping security and durability at the forefront. Following the design principles with modularity in mind to suit different store formats whilst producing elegantly detailed fixtures using luxury materials and finishes.

The process

Conducting regular meetings at Antone to discuss prototypes experimenting with lighting and sampling different finishes. Technical drawings to bring glass tanks, LED illumination, white marble, gold metal and reeded timber together creating beautifully crafted, luxurious store displays.

The result

Goldsmiths’ new luxury retail environment has an emphasis on showcasing a relaxed customer shopping experience, boasting a unique hospitality bar, consultation spaces, window fixtures and stunning perimeter and midfloor glass showcases.

The stores

Proud to have successfully completed 16 stores to this new design between 2021-2022 with a further 6 stores to meet the 2023 programme. Further leading to Antone being approached in 2022 to develop and build a new concept store for Mappin & Webb (also owned by the Watches of Switzerland group).

We were first introduced by the Watches of Switzerland Group to deliver a new concept consultation area within stores. Since that time, we have worked closely with Antone to successfully launch the new Goldsmiths Luxury concept in to 16 stores and working with the Antone team for over 12 years across multiple brands as our trusted partner to deliver exceptional quality & service. We trust Antone to take our creative vision and develop it with cost, sustainability and functionality in mind, and ultimately to create a stunning end result in line with our initial design concept.

Executive Director | Quadrant Design

I hope the Antone team are looking forward to seeing the fruits of their labour on home soil. I actually saw it on Tuesday, so already know how amazing the place looks. Hopefully you and the team can be very proud of all the hard work you’ve all put in developing this from scratch to completing 6 or 7 stores in less than a year.

Head of Property Development | The Watches of Switzerland Group