Alfred Dunhill
Hudson Yards NYC
A stunning case study to showcase the development and manufacture of fixtures taking place in our drawing office and on-site production facilities in Leicester.
When
February 2019
Project type
Store development
Location
Hudson Yards, New York City
Project overview
The brief
Alfred Dunhill came to us with a design in hand for a highly bespoke project of a new design concept for Alfred Dunhill to launch the brand into a prestigious retail development, Hudson Yards, New York City. We intensely developed, produced technical drawings and manufactured a range of premium fixtures.
The fixtures
The demanding project had tight lead times for polished brass framework, unique ribbed sprayed panels and polished burr walnut finish. These were incorporated into the retail display and showcase areas, including a large central fixture/changing room pod and a 3.6m glass counter.
The logistics
We arranged all the unitary to be transported across the pond via air and sea freight. The displays were to be installed by local fitters however a joiner from our shopfloor team accompanied them to project manage the fitout for 2 weeks.
Up next
Explore further into our work to learn more about our process and how we can assist you.
