Urban Decay

Westfield Stratford

Our first boutique store for Urban Decay. Working with the main contractor to manufacture, deliver and install this beautiful stand-alone store.

WHEN

August 2017

PROJECT TYPE

Store development

LOCATION

Westfield Stratford

Project overview

The brief

Following years of working with Urban Decay on concessions within John Lewis and Debenhams stores, we were delighted to be appointed to develop, manufacture and install an impressive range of retail perimeter and midfloor displays for this exciting freestanding boutique store.

The site

Working closely with the main contractor and onsite trades was essential to ensure all provisions were in place to warrant a seamless build. We worked to the programme, with a full onsite installation and handover by the Antone team, including electrical connections, testing and certification.

The process

Existing brand concept was adapted and developed to suit bespoke requirements for a freestanding store. High quality finishing on manufacture and attention to detail on implementation was imperative. We strengthened this with strong account management throughout, support to merchandising teams and a full site handover.

On behalf of Urban Decay and instore team, I would just like to thank all at Antone for yet another great store opening and Antone’s first Urban Decay Freestanding Boutique Store. Store opened on time with everyone saying how stunning it looks and it wouldn’t have happened without the support from yourself and the team. I hope you are as pleased as we are with the build and again thank you for all the hard work.

Project Manager | Retail Design, L’Oreal Luxe Division