Ole Henriksen

Boots Stores

Rising to the challenge, we are proud to be involved in the UK launch of this brand. Taking it from a simple, bold and colourful concept to multi-production and national installations.

CLIENT RELATIONSHIP

Ongoing since 2018

PROJECT TYPE

Concept development to batch production

LOCATION

150+ Boots stores

Project overview

The brief

We were approached in 2018 to develop and manufacture a wide range of fixtures to launch the iconic brand exclusively into Boots stores. The initial stages involved working with a designer to create impactful designs alongside sourcing materials to enhance and compliment the striking colours of the brand packaging.

The process

Working together with Kendo (brand owner), the brand and a trusted designer to sign-off chosen options and with approval from Boots, manufacture hit the Antone shopfloor with a diverse range of fixtures from FSDUs and 1, 2 and 3 mod gondolas.

The materials

It was vital for the unitary to be updateable by stores whilst meeting the design brief. We achieved this by utilising fabric lightboxes, colourful acrylic shelves overlays, Corian tester cradles, wood effect laminate and scuff resistant vinyl printed draw fronts for busy store environments.

The result

Since 2018, we have manufactured and installed nationally into over 150 Boots stores. Through the years, the gondolas have been adapted and updated and we are pleased to be involved in quarterly visual merchandising updates to ensure the displays remain bright and impactful with the latest campaign.