Drunk Elephant
Boots Stores
Project overview
The brief
Born from our established relationship with Shiseido group, we were pleased to have the opportunity to work with Drunk Elephant. We started the development and prototyping process from a client design visual with vibrant and colourful aesthetics.
The process
Technical drawings of the desired modular design to suit varying store locations. Meeting strict energy consumption targets and evaluating materials to comply with retailer guidelines. We undertook an intense development, manufacture and installation practice to successfully launch Drunk Elephant in the UK.
The challenge
Meeting the different colours and shades of the required pantone references meant a critical process of trialling paints and acrylics to ensure they met the brand guidelines. The design involved numerous small VM elements and working closely with live products.